Founded in Malmö, Sweden, Séfr began as a vintage boutique before evolving into a full menswear label in 2016, led by longtime friends Per Fredrikson and Sinan Abi. That foundation in vintage remains central—there’s a trace of nostalgia in every piece, from fabric choices to silhouette. The result is clothing that feels familiar yet elevated, modern yet rooted in the past.

Séfr is known for its fluid tailoring, rich textures, and understated palettes. Brushed mohair, garment-dyed shirting, and custom fabrics sourced from Italy and across Europe lend each garment a distinct sensibility—refined, relaxed, and built with care. It’s a brand that honors where it came from while quietly shaping where menswear is going.