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Sire
Paris, France & Tokyo, Japan
SIRE is one of the newest names we carry, and one of the most quietly impressive. The menswear label was founded in 2024 by two designers, Hugo Sire and Yojiro Ichikawa, who first met in 2017 as students at Atelier Chardon Savard in Paris and bonded over a shared focus on men's tailoring. After graduating they honed their skills together at Hermès and a few other Parisian houses, before deciding to start something of their own.
The whole brand lives in the space between two cities. Hugo brings a Paris native's feel for the French market, while Yojiro brings deep knowledge of Japanese textiles and production. Designed in Paris and produced in Japan, SIRE takes familiar staples and heightens them with high-grade materials and exacting production standards, landing on simple designs with a quiet, understated elegance. Nothing shouts. The clothes reveal themselves in the details and the way they're made rather than in any logo.
If you appreciate French ease and Japanese precision in equal measure, this is the one.
Denim Herringbone Pants Washed Black
Denim Herringbone Blazer Washed Black
Asymmetrical Light Blue Button Front Shirt
Long Asymmetrical Coat Black Wool
Cotton Linen Zip Front Blouson Olive
Double Pleat Wool Short Grey
Wool Double Pleat Straight Leg Trouser
Short Sleeve Pink Stripe Poplin Shirt
